The Fiat stand at Geneva Motor Show 2016

Tuesday, March 01, 2016

Fiat at the 2016 Geneva International Motor Show

The Tipo family

Fiat 124 Spider

New Fiat 500S

Fiat 500X and Fiat 500L

Fiat Panda

Fiat Fullback Show Car

Fiat stand


The stand in Geneva will use sophisticated symbolism and elegance to attract visitors. The theme of the installation is duality and the complementarity of opposing elements, as summarised by the Yin and Yang concept. In other words, mutually related elements that constantly alternate through changes in the state of equilibrium. In short, the stand represents the two functional and exciting worlds that characterise the Fiat brand.

On the white side, to the left of the stand, you will find models characterised by simplicity, functionality and convenience: the features that have always marked the Fiat brand. Even so, over the course of its history, Fiat has created thrilling vehicles that have become a fashion icon. "Value for money" and "Dolce vita", typically Italian values, are both part of the brand's DNA - which is why on the black side, to the right, there are vehicles that embody seduction and ambition.

From an architectural point of view, the underlying construction that defines the space looks like a fluid and harmonious structure with a contemporary edge.
The dynamic shapes and contrasting interplay of the light and dark flooring lead the eye towards the centre, where the new 124 Spider is installed on a platform covered in real leather.
From the front, visitors can appreciate all the cars on show while videos are projected on the large screen. By means of a clever alternation of full spaces and voids, the background conveys a feeling of solidity and enveloping protection. The same which is felt at the wheel of a Fiat.
The surfaces consist of a few essential materials such as steel, wood and glass, the latter used in shades of black and white that are perfectly in harmony with the architectural setting.

A selection of merchandising and exclusive Fiat accessories made in collaboration with Mopar, the reference brand for services, Customer Care, original spare parts and accessories for FCA brands.

On show in the Mopar Store will be the new collection dedicated to the 500, designed in conjunction with the Style Centre, which is set to capture the attention of an increasingly young audience with exclusive tastes. For women in particular there are more fashionable items, such as bags made of technical fabric with exclusive patterns and integrated Power Bank, which enables media devices to be recharged in any situation. There is no shortage of trendy attire, such as sweatshirts with built-in earphones that enable the wearer to conveniently listen to their favourite music.

In collaboration with the brand Italia Independent, exclusive his and hers glasses evoking details of the materials used in the vehicle or original graphics have also been created.

Finally, thanks to the informative leaflets and the special elements placed on the stand, the audience will get a chance to become acquainted with the products of FCA Bank, the financial company specialising in the automotive sector. The company operates on the main European markets-in Switzerland through FCA Capital Suisse SA-with a sole mission: supporting the sales of all Fiat and Chrysler Automobiles brand vehicles through innovative financial products and high added value services dedicated to dealer networks, private clients and companies.

Choose your market - official global portal of the Fiat brand - Fiat Usa official portal - Fiat Canada official portal
Choose your market - official global portal of the Fiat brand - Fiat Usa official portal - Fiat Canada official portal